HTP — Look good, feel good, wear local
HTP models wearing everyday pieces
Trusted by over 25,000 customers

Look good,
Feel good,
Wear local.

Everyday pieces made to fit your lifestyle:
Work, errands, weekends, and everything after.

Shop Your Everyday Outfits

  • Versatile Style

    Pieces that move through your whole day.

  • Everyday Quality

    Fabric and stitching built to last.

  • Made With Care

    Every piece checked before it reaches you.

  • Proudly Homegrown

    A homegrown brand from Bulacan, supporting local livelihoods.

  • IPO Registered

    Our brand is officially registered with the Intellectual Property Office of the Philippines.

SHOP BEST SELLERS

Everyday pieces, loved by our HTP community.

View all

Need Outfit Ideas? Start Here.

Real ways to style it, for work, weekends, and everything in between.

THE WOMEN'S COLLECTION

Dressed for every part of your day

Tops, pants, and sets that look good, feel good, and work with whatever your day throws at you - proudly made local.

Shop Women's

Find Your Everyday Pieces

View all

THE MEN'S COLLECTION

Comfort that keeps up with you.

Classic, comfortable essentials for everyday wear, proudly made local.

Shop Men's

Shop All Men's

View all

THE KIDS' COLLECTION

Made for little explorers.

Stylish, soft, and playful outfits for every adventure, proudly made local.

Shop Kids

Shop All Kids

About HTP

Back in 2014, HTP stood for "Half the Price," a nod to how Ms. Ricca first started by selling preloved clothes. It's been an incredible journey since then, and we've come so far.

Read Our Story

Quality You Can Feel, Basics You'll Wear on Repeat

Basics aren't the pieces you forget about. They're the ones you reach for the most. That's why every piece is made to be worn again and again, not replaced every few months.

Ask any HTP girl: it's the pieces they wear the most that they trust the most.

  • ✓ Fabric and stitching built for daily wear
  • ✓ A real investment in your wardrobe, not a one-season buy
  • ✓ Versatile enough for work, errands, and weekends alike
HTP quality detail 1
HTP quality detail 2
HTP quality detail 3
HTP quality detail 4
BECOME AN HTP DISTRIBUTOR

Build your own business with a homegrown brand.

Curious about becoming an HTP distributor? Join our free Learning 101 session to see how the program works and whether it's the right fit for you.

Join a Free Learning 101 Session
1
Join a free Learning 101 session
Get a walkthrough of the HTP distributor program.
2
Learn how it works
See what the program includes and what to expect as a distributor.
3
Check your area
We confirm distributor availability in your location before you start.