Who We Are

HTP Clothing is a ready-to-wear clothing brand that offers high-quality, long-lasting pieces at an affordable price point. HTP Clothing continuously introduces new designs on a weekly basis while also maintaining a selection of classic and basic pieces. This approach allows the brand to cater to the ever-changing clothing preferences of customers while ensuring a foundation of timeless and versatile options.

Building strong relationships with customers and fostering a sense of community is a valuable strength for HTP Clothing. Treating customers as family rather than just regular customers creates a personal and meaningful connection, enhancing the overall shopping experience.

THE HTP STORY

By an unexpected twist of fate, HTP Clothing began as a spur-of-the-moment online selling of pre-loved clothes by its founder and owner, Ricca Del Rosario, only in an attempt to replace the Php3,000 she lost on that seemingly ordinary night in March 2014. She was simply trying to make amends but to her utter surprise, all the pre-loved clothes were sold out in just a day. That's when it all began. Ricca saw this as a rare opportunity and since then started the shopping marathon that rocked her Instagram account every Sunday night. Every time she saw the excitement of the customers on who gets to comment “mine” first to snatch that rare dress for so cheap a price. So every Sunday night, it was a date with her girls. Ricca felt a strong connection to what she’s doing. It felt just right. Like it was meant to be.

 

From her own second-hand clothes to her friends’, the clamor for affordable fashion was far from over. She then transitioned into selling handpicked outfits from various local and international tiangges so she could offer a wide and interesting selection of clothes to her dear customers. But over time, she realized that outfits from tiangges can sometimes be found in other stores. This is where she made a bold move to finally create HTP Clothing's original and exclusive pieces to set its brand apart from others.

 

This birth of a new era was inspired by its customers who personally shared their own style and preferences to Ricca. It was important to consider the people who helped HTP Clothing become what it is today. Ricca made it a point to make that her driving force. Now, HTP Clothing has grown and evolved from featuring quality second-hand clothes to passionately creating its own exclusive designs that cater to every Filipina, here and abroad. 

OUR CHIEF INSPIRATION OFFICER

Before online selling became a buzz, Ricca del Rosario, our owner and founder, was already making waves in the world of Instagram selling through HTP Clothing. She started her business on Instagram and quickly established her name on the platform by selling pre-loved clothing at cheaper prices, before deciding to create her own line of brand-new clothes. 

Ricca knows all about the ups and downs of online selling and she can say with confidence that it's very much possible to maximize your business on social media. 

What sets HTP Clothing apart from all the other brands out there is the story Ricca shares with each piece of clothing. She treats her Instagram account like a personal blog, where she shares insights about her clothing and her life. Her online shop itself also has a personal touch.

HTP GIRLS

By forming a community called "HTP Girls," HTP Clothing has created a platform for customers to engage with each other, share their experiences, and connect over their love for the brand. This community fosters a sense of belonging and allows customers to feel like they are part of something special.