Who We Are
Building strong relationships with customers and fostering a sense of community is a valuable strength for HTP Clothing. Treating customers as family rather than just regular customers creates a personal and meaningful connection, enhancing the overall shopping experience.
THE HTP STORY
HTP Clothing was founded by Ricca del Rosario in 2014 when she lost the remaining 3,000 pesos in her wallet and attempted to recover it by selling pre-loved clothes on Instagram.
Surprisingly, all her merchandise was sold that day, which became HTP’s AHA moment. Ricca saw the promising potential of online selling and decided to continue selling on Instagram. Every Sunday night, she would upload photos of rare and stylish pre-loved clothes, which drew excitement from her growing number of followers. A community of women was born and called themselves "HTP Girls."
The business gradually grew and eventually ventured into creating its own designs and products to serve HTP followers’ demand. The birth of this new era for HTP Clothing was inspired by its customers, who personally shared their styles and preferences with Ricca. These customers played a significant role in helping HTP evolve into a thriving clothing company that produces its own line of everyday casual and work clothes tailored to Filipinas' needs. Its designs focus on basic, practical, and stylish fashion pieces in solid, neutral colors and eye-catching patterns. 
When the pandemic hit in 2020, HTP Clothing launched HTP Basics, providing opportunities for individuals, called "HTP Girl and Guy Bosses"—HTP’s selling partners—to run their own businesses. These entrepreneurs resell HTP pieces with small capital but high-profit margins, helping aspiring business owners and opening a new distribution channel for HTP. Alongside HTP Basics, HTP Kids emerged during the pandemic, allowing HTP to tap into a different market segment and reach a new customer demographic.
HTP Clothing is known for fostering a positive working environment for its employees. HTP values its employees as a vital part of its existence, providing support and recognition to enhance their well-being and quality of life. The company’s success stems from putting both customers and employees at the heart of its business.
Ricca C. Del Rosario is a Filipino entrepreneur, mother of four, and the founder of HTP Clothing, a proudly Filipino brand that grew from a simple online hustle into a thriving business through the power of social media.
In 2014, with zero capital and no formal business training, Ricca needed a way to earn quickly. After unexpectedly losing ₱3,000, money meant for her baby’s milk and diapers, she turned to social media to sell her pre-loved clothes. She wasn’t thinking about long-term success—she just needed to make ends meet. But what started as a way to earn extra cash quickly gained traction and grew into something bigger than she had imagined. As demand increased, she shifted from reselling to creating her own line of high-quality, timeless, and practical clothing.
Without a physical store or a big budget for traditional advertising, Ricca relied entirely on Facebook and Instagram to grow HTP. She learned how to reach customers, build brand awareness, and drive sales using Ads, turning social media into her most powerful tool for growth. To this day, HTP operates purely online, proving that digital platforms alone can build a successful, sustainable business.
In 2024, Ricca’s journey was recognized when she won the Fastest Growing Business Award (Scale-Up Category) at the Gawad Madiskarte Awards and in 2025, she was also awarded by the Bulacan Chamber of
Commerce and Industry as the 2025 Most Promising Entrepreneur. Her business has also created opportunities for other entrepreneurs by offering distributorship, helping resellers build their own income streams.
HTP COMMUNITY
By forming a community called "HTP Community," HTP Clothing has created a platform for customers to engage with each other, share their experiences, and connect over their love for the brand. This community fosters a sense of belonging and allows customers to feel like they are part of something special.